I am a UX/UI designer from Singapore with a background in architecture, graphic design and illustration as well as experience in starting and running a successful e-commerce business (repliquetees.com).

My journey through various fields have led me to exactly what I’ve always wanted to do. My favourite thing about architecture is how we can use space and materials to enhance people’s experiences. I didn’t know the term “UX” until a few years ago, but I’ve always been a UX designer. Now I design smaller interfaces and design products for companies and clients that really value experience design.

Through my experience in e-commerce, I learnt to appreciate the client and user side of a product as well as picked up business acumen and experiences that is highly applicable in the typical product design cycle. I know first hand the value that a great design brings to a business and the importance of communication and community building to grow a business.

With the experience and skill sets honed and gained through my journey, I am able to bring a more rigorous, innovative and wholesome approach to UX design.